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Pay-Per-Click Advertising: Realizing the Importance of Paid Search when...

In today’s business world, paid search is as popular as yellow pages advertising. Everyone’s doing it, and a business must be everywhere his competition is. Go to any of the top search engines and you...

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Targeted Marketing with Pay Per Click

  Pay Per Click is an advertising method that gives the advertiser more control. Essentially the advertiser pays a specified amount of money to a search engine or webmaster every time a readers clicks...

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The Basics of Pay Per Click Advertising

Whenever you search the Internet, you usually come across sponsor links that are usually placed on the right side of the web page. You can always get these links to work for your business. These links...

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Pay-Per-Click Fraud Threatens the Industry

I recently read an awesome article on Business Week Online about click fraud in the pay-per-click online advertising industry. Having been online myself for over six years, it is something that I’ve...

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